September 10 , 2007

GOLDRIVER ORCHARDS PARTNERS WITH LIAISON TO CULTIVATE NEW RETAIL PRODUCT

Liaison Marketing Communications, LTD. has just completed work for GoldRiver Orchards, in Oakdale, CA, on the launch of the company's new Fresh Select walnut products for retail. The effort included product positioning, name development, brand development, package design, and point-of-sale design, for an early-harvest variety of Shelled Walnuts and In-shell Walnuts.

The roll-out is scheduled to coordinate with the '07 holiday season and will include retailers and grocers in several major regions of the country. GoldRiver Orchard's Fresh Select line guarantees that all of the walnuts come from the current year crop. Most other brands combine both the current year and previous year's crop.

Liaison Marketing Communications, Ltd. is a full service marketing communications provider, offering a comprehensive service realm to both consumer and business-to-business marketers. Services include all print, electronic, and interactive marketing vehicles, strategically integrated for optimum efficiency and effectiveness.