July 23, 2007

LIAISON INTRODUCES "CHAMELEON," A DESKTOP APPLICATION THAT KEEPS BUSINESSES IN FRONT OF THEIR PROSPECTS AND CUSTOMERS

Liaison Marketing Communications, Ltd. has introduced Chameleon™, of a new web-based marketing tool that provides an effective way to keep businesses in front of prospects and customers.

Chameleon™ is a desktop application or screen saver that a user can easilyinstall with the click of a button. It can be delivered on USB flash drives, business card CDs, CD-ROMS, or downloaded from your website. The applications are both PC and MAC compatible.

Each time the user is connected to the Internet, Chameleon™ downloads the latest RSS feeds of client-selected industry related news. In addition, items of interest such as a Stock Ticker, Weather Brief, and Industry Links may be displayed on the screen. More importantly, a portion of the screen is reserved to promote client product or services. With Chameleon™, these promotional messages can be managed remotely (updated, rotated, etc.), as frequently as the client desires.

Clicks back to a client's website are tracked as campaigns and user statistics are captured for analysis.

The most recent Chameleon™ application was utilized by Liaison client, Altiva Corporation, and was introduced to Altiva customers and prospects at the AAOS (American Association of Orthopaedic Surgeons) show in Austin, TX.

Liaison Marketing Communications, Ltd. is a full service marketing communications provider, offering a comprehensive service realm to both consumer and business-to-business marketers. Services include all print, electronic, and interactive marketing vehicles, strategically integrated for optimum efficiency and effectiveness.