July 9, 2007

LIAISON INTRODUCES ATTACHÉ.

Liaison Marketing Communication, LTD. has introduced Attaché, a suite of website marketing analysis tools designed to enhance on-going, long-term performance of client's websites. Attaché tools are applied in three steps: Audit, Goal Tracking, and Performance Analysis.

The Website Audit includes a review of best practices, page format, site map, menu structure, tags, keyword density, links, ranking. Performance is directly associated with proper site development. A report with recommendations can be executed by either the client or Liaison.

Goal Development & Tracking Set-Up is based on Audit findings and client needs, and may include appending code to pages/keywords to establish “campaigns,” determining conversion goals, and utilizing Google Analytics.

Performance Analysis is documented with monthly reports that track the source of visitors and monitor their path to conversion customized for the client. A quarterly strategic analysis provides a review of performance trends and recommendations to enhance performance.

Liaison Marketing Communications, Ltd. is a full service marketing communications provider, offering a comprehensive service realm to both consumer and business-to-business marketers. Services include all print, electronic, and interactive marketing vehicles, strategically integrated for optimum efficiency and effectiveness.