June 1, 2006

COVIDIEN (formerly Tyco Healthcare) NUCLEAR MEDICINE - INTERACTIVE CD-ROM FLASH PROGRAM

Liaison Marketing Communications, Ltd. designed and produced an 18 minute interactive CD-ROM Flash program enttitled, "We Built This Road For You" – a comprehensive review of the complex Mallinckrodt Nuclear Medicine international supply chain, from raw, radioactive material to delivery of vital radioisotopes to radiopharmacies throughout the United States. Complete with full audio narration, the program serves as a complementary companion to the Liaison-produced "We Built This Road For You" 24-page brochure. Both marketing tools debuted at the international Society of Nuclear Medicine symposium in San Diego, CA, June, 2006.