April 7, 2005

BLUE GRASS QUALITY MEATS FIRES UP SALES WITH NEW GRILLING SEASON CAMPAIGN

A full schedule of radio, television, and FSI activity developed by Liaison Marketing Communications, is on the calendar for Blue Grass Quality Meats this summer. Key target promotional periods include pre-Memorial Day and Independence Day.  A "Get On The Fast Track" promotion will be featured in support of selected races at Kentucky Speedway including the ARCA 150 on May 14, the Busch Race on June 18, and the IRA 300 on August 14.  Promotional events are also being coordinated with area radio and TV stations including WMOJ-FM, WRRM-FM, WMMX-FM, WLQT-FM, WXIX, and WSTR.